Halfords has announced an exclusive partnership with Tour de France champion Sir Sir Bradley Wiggins by launching a range of children's bikes.
The retailer and Wiggins have developed a range of light-weight bikes, created with geometry, specifically for riders under 16 years. Wiggins commented 'I wanted to develop a range of bikes for kids of all ages and all abilities to jump on and feel like a Tour de France winner. You don't have to be super fit or kitted out in lycra - these bikes are aimed at everyone, girls and boys, to help more kids get into cycling'.